Salvatore Caretto

When to Make Your Lead Magnets PAINFUL

Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them …

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Case Study on a $1.99 Trial Membership

Do you sell a monthly membership? If not, you might want to consider it. Here’s 3 reasons to start a membership site: 1. Monthly memberships mean residual income. You sell a membership once and you get paid for it month …

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Are You Overwhelming Your Visitors?

I just visited the site of an EXCELLENT marketer who knows his stuff. But… Here’s what happened. I’d clicked over to one of his blog posts. Black background, BIG long hard to read headline. Okay, it’s a little much, but …

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