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Copywriting: Features vs. Benefits

It’s extremely important to understand the difference between features and benefits when you write copy. In fact, not understanding the difference can be death to your sales. Have you ever read a sales page and thought to yourself that it …

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How to Spy on Top Affiliates

Would you like to know how the highest-ranking affiliates are making their sales? Here’s how to find out: Research the top selling evergreen products at places like JVZoo and Warrior Plus. See who is winning the leaderboard competitions and then …

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