The fact is, most people have an expertise that would make a good product others would happily pay for. But some people either don’t feel confident enough to charge for what they know, or they really don’t know enough to charge.

So what kind of product can these folks create? That’s easy – software.

With software, you don’t have to record videos and write PDF’s and give case studies and examples and so forth, other than what you need to sell the software.

All you need to create a software product is basically two things: A good idea and a coder. Coders are easy to come by – just go to any of the freelancing sites and take your pick.

So how do you get a good idea for software? Study your market. See what people need. Make a note when you wish you had software that would do ____, because odds are other people are wishing for the same thing.

Look at the new software introduced in your niche – how could you improve it?

What are the latest, biggest, fastest growing trends? What software can you make to piggyback on these trends?

The fact is, new ideas for software are everywhere if you’re looking for them.

And software generally has a higher perceived value than information. This means you can either charge more than an information product, or keep your price low and get more buyers.

Either way, you’re making sales and building a list of buyers.

All you need now is an idea and the guts to see that idea through.